
Whether you are a seasoned professional or someone just getting interested in mixology, I highly encourage you to check out the BarSmarts™ program. Led by the famed team of partners of Beverage Alcohol Resource (BAR), LLC, Dale DeGroff, Doug Frost, Steve Olson, F. Paul Pacult, Andy Seymour and David Wondrich, BarSmarts™ was designed exclusively for Pernod Ricard USA and aims to deliver the most comprehensive spirits and mixology education available.
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I just completed the BarSmarts™ WIRED certification course and I thought I’d write a few words about this program. First of all, I have always been curious about bartender certification and I have a lot of respect for everyone in the trade that can successfully navigate a busy night behind the stick. Managing customers several bodies deep, staying on top of wait staff orders and keeping track of tabs and cash transactions—all while maintaining a watch on customer behavior and consumption—seems like a hectic environment to make a buck. It can be a lot to handle and comes with some serious legal and economic responsibility since the bar is often the primary revenue stream for both restaurants and drinking establishments.
Not long ago, A friend of mine completed a state-certified bartending program and felt that it was lacking in many ways. That program focused on speed, efficient technique and drink recipe memorization rather than history, product knowledge, and creativity. Although I recognize a business’s need to move product and to do so in a way that gets the job done quickly, safely and economically, I was more interested in understanding spirits, how products are made, how they compare, why one might cost more than another, the importance of fresh ingredients, how to balance flavor, and most importantly—how to build a delicious cocktail, be it a classic or a contemporary riff. This focus on quality and ingredients was much more important to me than learning how to accurately free-pour.
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You can do it. I know you can, because I believe anyone can, provided they understand that the best cocktails consist of two basic elements:

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